There are many consumers that are against animal testing. In fact, some companies have stopped the practice because some  consumers will no longer purchase products which are sold by companies that take part in animal testing.

In order to completely stop animal testing, companies must utilize alternative testing methods which may be more expensive and difficult to carry out. However, companies are finding that the expense of lost business is far greater than the expense of alternative testing.

The movement against animal testing is not new. In fact, there has been a movement against animal testing since the practice first began. However, there are now many groups that work against companies that conduct animal tests. Those groups now have larger budgets, which are utilized in their  public education campaigns.

Some groups take  extreme measures to ensure that animal testing receives publicity. For example, some groups have paid for extensive ad campaigns against companies that use animals in tests.

In addition, there have been intensive efforts by those that are against animal testing, to work on alternative ways to test products. For example, there are many computer programs which can now simulate the results of some animal testing, such as the testing conducted in psychology. In addition, chemical tests can instead be analyzed by a computer, rather than through the use of animal testing.